The booklet includes useful information, such as examples of inappropriate selling tactics like these:

• Customers signing documentation which they do not fully understand
• Unrealistic inducements to gain an appointment with a customer
• Over-reliance on the customer for evidence to support customer assessment
• Offering discounts from an artificially inflated price
• Not providing suitable documentation ahead of an appointment to allow the customer to make an informed decision
• Making verbal offers which are not reflected in the final written agreement
• Not demonstrating the actual product the customer orders before the order is taken