OFT announces package of measures for mobility aids sector
Sep 29 at 9:56am
Commenting on the publication of the Office of Fair Trading's market study into mobility aids, published today, the Director General of the British Healthcare Trades Association (BHTA) Ray Hodgkinson MBE said,
"This shows the importance to consumers of the Code of Practice that we have agreed with the Office of Fair Trading. People buying from firms that are members of the BHTA know that the supplier is governed by that code of practice. It is in the interest of firms to make sure that their potential customers are aware of the code and that they are buying from a BHTA member. This gives consumer a good degree of protection and enhances the reputation of the business.”
BHTA has agreed to amend its Code of Practice to require members to display actual prices and price ranges, to address the concern expressed by the OFT that there is a lack of price advertising on the Internet and in marketing materials which inhibits customers' ability to shop around in order to identify products that represent good value for money.
The OFT study can be found
here.